Guangdong Ecological Belt: A Unique Signage System

Highlighting the Cultural Characteristics of Guangdong Province

The Guangdong Ecological Belt project, designed by YouKing Design, features a signage system that showcases the cultural characteristics of different cities in Guangdong province, China. This innovative design integrates with public greenways and other scenic spots signage, creating a cohesive and informative experience for visitors.

The inspiration for this project came from the concept of water, which plays a significant role in the region's history and culture. The signage system not only serves as a wayfinding tool but also spreads knowledge about water conservancy and governance, aiming to raise awareness about the protection of water sources.

One of the key strengths of this design is its modular structure. The signage system is composed of standard industrial parts that can be easily assembled or installed in a modular fashion. This approach not only enhances the degree of freedom in use but also reduces costs, making it feasible for cities with financial constraints.

The Guangdong Ecological Belt signage system is designed to be easy to install and maintain. It is equipped with anti-theft non-standard screws, ensuring safety while minimizing the risk of vandalism. The use of standardized parts also allows for efficient mass production and installation.

Throughout the project, the designers collaborated closely with local communities and conducted extensive research on the rivers and lakes in Guangdong province. The signage system is strategically placed along the rivers, highlighting the unique ecological belts and regions. It serves as a visual representation of the local culture and contributes to the establishment of a high-quality iconic image for the project.

The Guangdong Ecological Belt project started in September 2019 and was completed in August 2020. It has received recognition for its innovative design and contribution to the preservation of water sources. In 2021, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category.

The Guangdong Ecological Belt signage system not only provides wayfinding assistance but also serves as a platform for public education and awareness. By integrating art, architecture, design, and technology, this project exemplifies the intersection of aesthetics and functionality, making it a valuable addition to the cultural landscape of Guangdong province.


Project Details and Credits

Project Designers: Wenhui Ou
Image Credits: Wenhui Ou
Project Team Members: Wenhui Ou Cheng Zhong Shangfei Lang
Project Name: Guangdong Ecological Belt
Project Client: Wenhui Ou


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